Optimizing your SEO for e-commerce is the secret to success and attracting qualified visitors. This is a surefire way to increase your revenue and get the best ROI. This is one of the most cost-effective ways to reach out to your audience.
Follow these six steps to improve the ranking of your e-commerce site and optimize its SEO to increase sales and traffic.
Do keyword research
Keyword research is a cornerstone of any SEO optimization. Discover what keywords or search terms your customers are using on Google to find products.
Use those keywords as a basis for the rest of your SEO campaign. Determine which keywords can increase traffic and sales.
They should have a high search volume and low to moderate competition. These are the keywords you should include in your product and category pages to optimize your SEO.
Improve the architecture of your website
Your e-commerce site’s architecture is the way it’s organized into pages and categories. Both for search engines and visitors, this structure is important.
Search engines can crawl and index e-commerce sites with the help of good web architecture.
By optimizing your SEO, you can make it easier for Googlebot to crawl your website and find all of its pages. It is easier to navigate an e-commerce site with a solid structure. A better user experience will lead to more sales.
When optimizing your SEO for your e-commerce, a good website structure is of high importance. You can offer your customers a better shopping and browsing experience by doing this.
They will be more likely to buy from your e-commerce. Follow these two rules to achieve this:
- Keep your web structure simple, scalable, and easy to navigate.
- Make sure you can reach each page within three clicks from the homepage.
Do on-page SEO
The key to optimizing the SEO for your e-commerce is the use of target keywords. To achieve the best results, on-page SEO is primarily based on the inclusion of these keywords within the product and category pages of your online store.
These are the pages that receive the most traffic, and directly affect the sales of your e-commerce. Make sure your e-commerce website appears at the top of Google’s first page when someone searches your keywords.
Keep in mind that a well-optimized page is composed of the following elements:
- Title tags and meta descriptions should be optimized.
- Use long and keyword-rich content for your product pages.
- Use URLs that are easy to remember and short.
- Search engine optimization of images
- Include internal links to priority web pages.
- Implement the product schema.
Do technical SEO
Technical SEO is focused on providing an excellent user experience, a fast website, and making sure that Google can crawl and index your site.
Technical SEO is beneficial for all websites, but e-commerce sites are especially beneficial because they do not receive as many links.
The number of pages on an e-commerce site can also increase the risk of a technical problem. Use these SEO technical strategies for your e-commerce website:
- Improve the speed of your site.
- Compatible with mobile devices.
- Included “breadcrumbs”
- Make sure your connection is HTTPS secure.
- Run a full SEO audit.
- Google indexes your website if you submit it.
Do content marketing
Your e-commerce site’s category and product pages only generate a small amount of organic traffic. Google is used by most people to find answers, new information, or solve problems.
You are losing out on potential leads and traffic if you don’t use content marketing. Quality content will also increase the authority of the website and your page ranking.
Research keywords to create high-quality content. You should focus on providing detailed and useful information to your visitors. The higher the ranking, the better the content.
To optimize SEO, build links
The number of backlinks that are pointing to your site is one of the most important factors in SEO. It is required to optimize your SEO for your e-commerce.
It will help you get backlinks that increase your authority and drive more organic traffic. Backlinks can also be used to promote products and increase direct sales.
Organic links are also available. Other website or blog owners can link to your content when they mention your product. It’s still difficult to get links to your e-commerce pages.
You need to build some links. Follow these link-building strategies:
- Reverse engineer your competitors’ link building.
- Organise giveaways, contests, and other promotions.
- Join forces with influential bloggers
- Video marketing is a great way to reach your audience.
- Find links on e-commerce associations.
And do not hesitate to contact our e-commerce marketing experts at Digital Specialist for further assistance and guidance.