Event Data Analytics: Essential For Event Success Measurement

Ever heard about any successful event without measuring its data analytics? Well, it’s a little impossible to track a successful event without analyzing its metrics and relevant areas. There are so many ways to measure the effectiveness of each aspect of an event. Event data analysis Plays an important role in determining the areas that need improvement, or modification for the seamless execution of future events.

In this blog, we are going to discuss the various areas of event data tracking, that help in identifying the strengths and weaknesses of an event. So without further ado, let’s delve into it:

Various Areas Of Event Data Analysis

Undoubtedly, there are many areas that one can cover under event data tracking to measure the success of any event. Here mentioned are a few areas of the event by which we can measure the success of the event. 

Number of registration

One of the most important key factors to measure the success of any event is the number of registrations. How many people attended the actual event? How many people attended the event online? To answer this question, you need to gather the information about number of participants who attended the event. However, in the case of hybrid events, some people might join your event from home, and still be a part of the event, therefore it’s necessary to overall registrations. 

Moreover, consider all the categories of registrations which include online registration through the mobile event app, on-spot registrations, mid-event registrations, early-bird registrations and etc. The number of participants is one of the metrics to determine the effectiveness of an event. 

Source of Registration

Just like the number of registrations, the source of registrations also matters the same in event success measurements. Consider identifying the source of registrations of attendees. Doing so is going to help you in determining the best practices that you’re doing for marketing and promotion. However, with the source information, you can easily target the audience with much better preparation along with data-driven event strategy. 

With the help of event data analytics, you can easily make innovative and unique strategies in the right direction to reach your target audience. The source of registrations plays an important role in searching for that one promotional trick, which is bringing all the new attendees. Hence, the source becomes another important metric in event success measurements.

Event Landing Page Data

Every event has owned its own website, microsite and landing page for registrations. It’s one of the metrics which comes under the category of measuring event data analytics. An event landing page and other relevant pages can help in determining the cause of traffic on the website.  Here’s how you can detect the cause of traffic,

• The number of visitors
• The number of registered visitors
• The  number of new visitors 
• The number of revisited visitors 

Sales And ROI From Event Ticketing

Pre-sales at the time of pre-registration can generate a good return on investment. Event data analysis includes metrics such as event ROI measurement for better tracking of the profit generated from event ticketing.  Promotion through early bird ticket options, and discounted tickets for webinar events before the actual event always generate leads and aid in increased financial stability. Therefore it’s important to consider the sale as one of the metrics for measuring the event’s success in real time. Following data-driven strategies from pre-sales can help in future events.

Number Of Repeated Attendees

The number of attendees who visit again and again matters alot in event data tracking. Repeated participants are the real resource for any event. However, you can interact with your repeated visitors and can ask them what it is that’s attracted them towards the event. Analyzing the fact will assist you in making your new attendees into permanent attendees for your event. Therefore it’s important to consider your old participants meanwhile focusing on the new attendees. If you remember the quote, old is gold, then you can relate it better with your repeated participants and event.

Conclusion

By the end of this article, we know about the various categories in the event success measurement process. Undoubtedly, without proper event data analysis, you can’t conclude the performance of your event. Consider using data-driven strategies concluded after analyzing the event data tracking for better performance and further marketing efforts. 

There are many factors that determine the success of any event but the major ones are the number of participants registered, the number of revisits, and the source behind the event registrations. Also, consider the event landing page traffic as one of the metrics that contribute to deciding the effectiveness of marketing campaigns and other relevant efforts. Therefore, consider gathering all the information and analyzing them for optimization and necessary improvements. Hope you learned something about event success measurement metrics. Thank you for reading!