Since the invention of social media platforms, images have been dominating. Not only that, but this is not surprising that images can catch the eye more quickly than text images. But at the same time, videos are also appealing and effective, which helps to engage your audience.
After researching the fact, it has been found that images are more popular than videos on Instagram. Besides that, interaction rates of videos are 49% more than image posts. In this article, we are going to discuss what kinds of videos are popular on social media, especially on Instagram.
The Nine Best Types Of Videos Are Popular On Social Media
Below we are going to discuss the nine best types of social media videos that are popular
When we want to learn something new, then we generally prefer to watch tutorial videos. In this case, learning something from text-based videos is not suitable and easier to learn rather than learning from video-based content.
Not only that, but tutorial-based videos are hugely popular where you can easily engage the audience through videos, and it helps to learn certain tasks.
In this case, without having any second thoughts, you can easily start tutorial videos that help you to show your audience how to do anything which will be relevant to your industry products. Suppose you are publishing a TikTok tutorial video; then it is important to remove tiktok watermark while it is on the Instagram news feed.
Like if your brand is selling any household products, then you will be providing some useful bit-sized tips through videos. In this case, it will help effectively with cleaning certain objects or cleaning a particular area of the house.
2) Product Demo Videos
In recent times social media is one of the most important platforms which influence people to purchase products. In this case, you need to create such posts which clearly demonstrate your product features so that it can convince buyers.
Thus, just creating only product images, you should start product demo videos so that they can highlight better its key features. In this way, people get interested in it.
On the other hand, you can showcase an overview of any product from your brand along with specific features for every video. One thing you should keep in mind is that videos should be more authentic than video ads. Not only that, but it can seem more attractive and promotional in the eyes of audiences.
3) Announcement Videos
One of the best platforms nowadays is social media, which helps to update your fans with the latest products and features from your brand. According to Hubspot research, it has been seen that more than 26% of consumers will be able to see the posts which have been showcased on new services and products.
Apart from that, if you want to make the announcement interesting, then you shall need to add interesting and engaging fun things into the videos. In this case, it could be anything like fun colors, fonts, creative and innovative twists, and so on.
Not only that, but you can include multiple eye-catching graphics and so many others.
4) Interview And Q&A Videos
Another excellent form of videos is interviews and Q&A videos. This type of video can easily engage your audience and help to satisfy their informational needs.
On the other hand, you can create such videos, which will be like interviewing industry leaders or any influencer and so on. In this case, you should prepare such questions for yourself so that you can keep your fans more engaged and collected by asking questions.
One more thing you can do is make an announcement beforehand and gather several questions via social media. After that, you need to combine some questions where you will be able to see which will suit you as per the topic.
5) Event Videos
Another best type of video which is popular on social media that you can share through social media platforms is an event video. Although images and text posts always help to showcase the excitement in the air. But videos are more fun and engaging.
Not only that, but event videos are effective, which will give the audience a more realistic picture and let you know about the excitement of the event.
The best solution for making event videos is a teaser video which helps to show several pieces of events. Here you can do one thing: upload a small section of the event through shorter videos on YouTube, which helps to promote it on social media platforms.
6) Behind-The-Scenes Videos
It is not about the things of recent times, but people from earlier times are always interested to know what is going on behind the scenes. After researching the fact, it has been seen that almost every person’s psychology says what is going on behind-the-scenes videos.
Not only that, but behind-the-scenes videos are all about humanizing your brand, which helps to build trust and strengthen your connection with a large group of audience.
We have discussed some popular kinds of videos which are popular on social media platforms above in this article.
If you want to increase the engagement rate on every post on social media platforms like Instagram, then you should apply multiple social media strategies. On the other hand, social media platforms give more effort and help to engage with audiences.
Thank you for reading till the end.
Oriana Raven is a professional content writer with 3 years of blogging experience. After graduating from Princeton University in California, She began her career as a blogger. She writes for a number of well-known blogs, including okeymagazine, voiceofaction, 7bestthings. She enjoys writing to multiple international journals and magazine articles. Besides She likes listening to song, watching movies in her free time.