In the ever-changing market, there is a constant thrust in companies to perform better than their competitors. Trade shows are very beneficial for generating business and provide an ideal platform for marketing purposes. Having a creative and visually striking trade show booth design is the key to a successful exhibition experience.
Anyone who has previously exhibited at the show and understands the research, time and hard work required to design an exhibition stand knows how difficult it could be. These companies also know that a nice exhibition display is the best way to reflect the brand and products. Product launches and eye-catchy exhibitions stand to attract more visitors and make them excited about the new products and launches.
In this blog post, we will discuss a few ideas that will make your booked floor space engaging and attractive amongst all the competitors on the show floor. Use these innovative ideas for exhibition displays and make a lasting exhibition impact on the audience. Read the blog till the last, in the end, we have written some “golden words” that can help you in presenting your business.
3D ANIMATIONS AND STUNNING GRAPHICS:
Check out if your exhibition stands builders are using high-quality graphics and 3D rendering services. The large format graphics elevate the booth look and are eye-catching. The exhibition stand is the first thing that attendees notice when they first arrive at the show floor. Unique graphics and signature booth designs make it easier for attendees to spot the brand in between thousands of other brands.
Once sorted with graphics and stand type, the question comes about how to engage the trade visitors. The best way to do so is to use digital banners, pop-up displays, AV presentations, touch pads, and other technologies.
USE LED SCREENS:
LED light can spotlight the brand on the show floor by giving it a vibrant look. It can also make the booth seem larger and can draw too many visitors’ attention. A nice LED screen fitted in the booth can balance out different types of lighting in terms of brightness and effectiveness. The LED screens not only grab the attendee’s attention but create an incredible visual experience. So, get ready to create an immersive experience for the attendees with LED screens in the booths.
USE THE BRAND-MATCHING COLORS:
Colours are associated with psychology and emotions. When it comes to choosing effective marketing skills on show day, nothing can beat the power of vibrant colours. The bright colours of the exhibition stand attract too many attendees and convey a feeling of high quality and trustworthiness. Every color conveys certain feelings and using them can give a big advantage to your trade show booth.
HEIGHT OF EXHIBITION STAND:
Get memorable and maximum exposure on the show day by using double-decker exhibition booths or booths having too much height. The secret to standing out in the highly competitive environment is to use different levels of height that can stand you out from the competition. A multi-level booth can look the stand look larger and give enough space to use further dimensions and mention brand success stories.
Utilizing the booth height can be beneficial for the business. Check out other competitors about what are they mentioning on their stands. With large booths decorated with backlight, you can give great effects to the stand. Not all exhibitors are utilizing this advantage but some are the ones who will use double-decker booths to personally meet their clients.
OPEN UP SPACE FOR AUDIENCE EASY PASSERBY:
An exhibitor gets only 6 seconds to grab the attendee’s attention, so make sure that the exhibition booth is conveying the right message to them clearly and concisely. Use the maximum space with a minimalist design and open floor space. This space gives an inviting space to visitors and they spend more time at the stall. The more time they spend at the booth, the more time you have to tell the profits of your goods and services. An open-up display stands offer high creativity and flexibility to ensure that the available space is user-friendly.
THE GOLDEN WORDS:
Triumfo International GmbH is a recognized exhibition stand builder in Germany and Europe. We offer a one-stop solution for trade show booth design and manufacturing services. We are working since 1999 and have our designing, manufacturing house, warehouse and logistics.
Our designing team has decades of experience in exhibition booth design and making 3D animated booths. We are specialized in making portable exhibition stands/ open space exhibition booths, double-decker exhibition stands, modular stands, and custom booth stands. Call us to book our services at +49 (0) 33 2774 99-100 or drop an email at E-mail: [email protected].